About

Betsy Loeff
Content Marketing & PR Writer


About Me
After some 25 years as a professional communicator, I’m happy to say this: I’ve never met a communications task I couldn’t successfully handle. Given the very broad range of my past engagements, that’s saying something.I started my career in employee communications, but soon moved on to public relations and marketing copywriting. As an independent consultant, I’ve practiced all three of these disciplines — PR, marketing and employee communication — for a wide array of clients. I also have successfully tackled analyst reporting and, in the realm of journalism, I write features for business and trade publications.I enjoy a variety of projects and topics because I have a curious mind, a high IQ and a keen interest in science and technology. As a direct marketing practitioner, I’ve brought in high response and conversion rates. When focused on thought-leadership marketing, I’ve created powerful whitepapers and magazine articles that attract the right kind of attention. As a strategist, I can deliver thorough and effective communications plans.My last boss said I was the best writer she’d ever had working for her. My favorite editor calls me a top gun.I have two overriding goals that drive my activity in the work world: to make my clients glad that I’m there for them and to continue expanding my expertise through engagements that keep me learning.

Industry Recognition
Spectrum Award, American Marketing Association-PhoenixNational Gold Quill (top honor) from the International Association of Business Communicators (IABC).Regional IABC Silver and Bronze Quills.National “Best of Show” for promotions by the Life Communicator’s Association.