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2015 Lookbook
Inbound, content marketing costs 62 percent less per lead than traditional marketing, yet produces 54 percent more leads, according to a HubSpot survey of more than 3,300 marketers. It’s easy to see why. Exact Target researchers found that some 80 percent of business decision makers would rather get information about a company from articles than an advertisement Bill Gates was right: Content is KingWith great content, you’ll draw customers to your website, sway readers to your views, spotlight your thought leadership and deliver bottom-line impact. Get the great copy and outcomes you seek by hiring me, Betsy Loeff. I tackle every assignment you send me with one goal in mind: Getting you the Write Results.YOUR STORY. MY KNOW-HOW


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